As strong believers of lean methodology,we follow these 4 high level steps to cut the waste and deliver success with optimal efficiency.
DISCOVERY & STRATEGY
We don’t make assumptions or use subjective views or hunches. Instead, we deep dive into your business and its challenges, competitors and opportunities to ensure that we have a solid strategy behind the digital plans we propose. Thoroughly understanding your business is imperative to having a sound digital strategy in place. Before we start on any design or marketing plans, we start with a discovery process to match your project’s scope. Some can be a few days and some can be several weeks of research.
This isn’t just a buzzword this is a foundational process for any digital project. Improving the usability, accessibility, engagement and user enjoyment of your brands digital presence is paramount. Our UX team lives and breathes experience and this is often the most enjoyable element for our clients, creating user personas, card sorting, wireframes and all of the other fun UX tactical steps.
WEB & MOBILE/ RESPONSIVE DESIGN
Now that we’ve created and approved the wireframes and overall strategy, it’s time to translate this roadmap into a visual design for all devices. After all of the hard work through the discovery and UX process, watching your concept come to life is extremely rewarding and exciting. PSD mock-ups and web prototypes come alive for you to interact with and give additional feedback.
DEVELOPMENT & QA
Having the completed designs, we now move to develop the project and QA everything, so that everything functions as planned and that its safe, secure and perfectly functioning for your valuable users. Although more behind-the-scenes for most clients, this is an extremely important phase of the project where our lead dev team make all of the magic happen with their code.
LAUNCH & CELEBRATION
We have all worked really hard on your project and its part of our process to celebrate every launch together. We want the whole team together to raise a glass or two and celebrate our mutual success. Life is short and we take the time to live in the moment and create wonderful memories with our amazing clients. This is without a doubt everyone’s favorite part of the project process!